kurkure is fun snack that can be eaten at all times and is very tasty that suits the Indian Marketing Strategies of Kurkure brand. New marketing plan for Kurkure Frito Lay India today unveiled a new campaign that makes family central to its marketing plan for its “Kurkure” snack range. The luck was in how Kurkure did stunningly well in the market. However, advertising was not the only strategy that the company relied on.

Author: Mikagar Kazishicage
Country: Republic of Macedonia
Language: English (Spanish)
Genre: Music
Published (Last): 17 July 2015
Pages: 57
PDF File Size: 18.84 Mb
ePub File Size: 4.60 Mb
ISBN: 964-8-58572-440-7
Downloads: 16252
Price: Free* [*Free Regsitration Required]
Uploader: Dulmaran

In order to maintain its presence in every corner of India, Kurkure have one of the most effective distribution network as a part of its marketing mix strategy. This ad was created to introduce the range of chilli flavor Kurkure in the market.

Addressing the increasing demand and acceptance as a kufkure snack, Kurkure has also launched a family pack of Rs. Best Bottled Water Brands in India. T o mark 10 years of its existence, Kurkure, FritoLay’s Indian innovation in the salted snack kurkute, is changing tracks, says Sayantani Kar.

It faces huge competition from various other products in the same category and hence it has to price its products well to be successful in the market. The company called it the ‘bridge’ category and Kurkure, the ‘finger snack’. Kurkure is loved by almost all age groups and is promoted as a tea snack.

Maharaja of Munch

Riding high in the Himalayas View: Aroundthe brand had begun widening its consumption base in a manner similar to that of Cadbury’s ad campaign through which it tried to put itself in place of traditional sweets. Kurkure has come up with many innovative products in order to tackle the competition rising from regional players. Advertising strategy of Onida Getting into a lather by Purvita Chatterje Concepts Contests Marketing Mix.


PepsiCo identifies this brand with fun and lovable human quirks. In addition marketinb the charming advertisements, the taste of Kurkure has also led to its popularity. It has made the brand more exciting and tempting. Kurkure reacted by launching new flavours and a kurkurw that looked similar to Bingo called Desi Beats.

Kurkure’s Innovative Marketing Strategies | Short Case Studies

The market for namkeen is huge in India. Stressing on ingredients that echo wholesomeness would consolidate its stand. Unassisted startegy family parenting in competitive high growth societies has turned hyper and is causing substantial parent-child relationship trauma. They have many offers on the products as well. The company could keep distribution challenges and consumer behaviour in sight while developing new packages for its products. Don’t we all feel like defending our overburdened little ones succumbing to needless competition?

Indian consumer associate salty snacks from the global companies to high quality. Its Snack Smart initiative has cut out trans-fat from its products and changed the oil used for Kurkure to rice bran which cuts saturated fat by 40 per cent.

Yellow Page Advertising strategies By Chuck Marketing Strategies of Kurkure Brand. Due to the immense popularity of the brand, the company has decided to introduce Kurkure overseas.

Polo hopes to make a mint with radio revamp If When it comes to describing the year-old brand Kurkure, the Rs 1,crore snackbrand of PepsiCo India, the old-timers often talk of srategy. Wednesday, September 9, She did many fun and memorable ads with the brands which were very popular at that time and even today.

One of the members of the founding team, Geetu Verma says, “The birth of Kurkure was part necessity, part serendipity. So if one can hook a brand on to a cause, a conviction, an opinion that people really care about, there is a better chance of creating the highest order of connect through cultural branding.


All others such as Bingo, Yellow Diamond, Balaji and Bikanerwala together narketing for less than 25 per cent. While cultural brands have a universal prevalence with Coke being perhaps its most iconic example, the flux of the kurjure markets works as a more conducive cruicible.

What it means in terms of branding is that Kurkure will have another differentiation from FritoLay’s other brands Lays, Aliva et alapart from its Indian flavours.

These variants are not extensively available in all parts of India, but are strategically placed according to the demand in the location as well as the competition. Kurkure has very aggressive marketing and is known for its fun and quirky advertising. For example, it is common for consumers to keep namkeen in large packs and use small quantities when needed.

The brand was also embroiled in a controversy in when allegations surfaced on social media that Kurure contained plastic. Marketing Strategies of Amul. Examples of it are many. The smaller packs have also pushed sales in the lower-tier towns. Consumers prefer products that are healthy and environment-friendly. The latest endorsement of Kurkure is the leading actress, Juhi Chawla. Pepsi snacks to go on a health diet Markets: Get Rs 1, instant discount, extra Rs 2, off on exchange More.

But that could not be managed. Especially the pluralistic societies like ours with strong history and culture, when subjected to high degree of social change simmer with numerous sociocultural tensions.